They are between 16 and 24 years old, and they are big contributors to our customers. " They are generation Z natives: they come to the labor market today and start to discover the world themselves.
First, let's start with the dedication of this generation: people Z live in front of them and use this opportunity to develop a list of ten-year ambitious plans and personal development goals, first and foremost tourism.
In terms of marketing, Z is the brother and sister of generation Y and the child of generation X. the children of generation Z experienced the devastating impact of the recent economic crisis and took an ambiguous attitude towards globalization: they hated globalization, but consumed all its characteristics. ("digital, US brands, air travel, etc.")
Generation Z's supporters, who are just adults, have some specific ideas about their travel plans:
- Generation Z has an optimistic view on this trip, with 55% enthusiasm for every place in the future,
- More than one third (37 per cent) plan to visit at least three different continents over the next decade, and 18 per cent plan to study or live in different countries (27 per cent of women, 13 per cent of men).
- Generation Z claims to be a bold group: about half (45%) of the respondents want to experience a so-called adventure experience in the travel, such as skydiving or springing, and 47% plan to visit or hike in extreme places.
- 48% of generation Z people say traveling in their own country helps them learn and understand themselves better.
But generation Z is also an influential generation, and it is definitely different from following generation Z.
- 23% think their preferences change frequently, which will inevitably affect their travel destinations.
- Almost a fifth (17%) said it was because they chose impulse travel and they didn't plan ahead. Instead, their elders.
It's a long program about your current client's children's set ambitions. If you're curious about the relationship between young people and travel, Allianz ("the famous insurance company") has just completed a comprehensive study of the habits of 15-25-year-olds before they leave in the summer. She's also very experienced